Communication is the process by which individual, the communicator transmit stimuli usually verbal symbols to modify the behavior of their individuals. Is a free flow of communication from the originator to the receiver.
When you have a proper communication with your customers, you get to know what they need you to add to your product and be able to tell them about new things to be added to your product, it will be easier to communicate with them. Also, knowing how your competitors are going far better than you in business will cheer you up to add some spices to yours.
According to Theyre(1961) who classified aim or purpose of communication as something that helps to inform others about your new product, changes in what you do or informing you about the market changes. It can help your work to influence others and also, evaluating one's impact.
Communication helps alot in various ways. Oral, written and body are ways of communicating.
With communication, you will be able to deal with different type of customers and even suppliers, it helps in setting goal and objective, as well as in decision making and implementation. In every business, there should be a communication line for its efficiency.
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